Why Email and WhatsApp Are Not Enough

Most gymnastics clubs communicate with parents through a combination of email, WhatsApp groups, notice boards in the viewing gallery, and word of mouth. None of these channels are adequate for the volume and variety of information that a modern gymnastics club needs to share.

Email gets lost in overflowing inboxes. Important messages about timetable changes, competition deadlines, or fee reminders sit unread alongside marketing newsletters and spam. WhatsApp groups generate hundreds of messages a day in busy clubs, and important information from coaches is buried under parent chat within minutes. Notice boards only work for parents who attend sessions in person, which excludes working parents who rely on grandparents or childminders for drop-off and collection.

A parent communication portal is a single, dedicated platform where all club information is organised, searchable, and accessible at any time. It does not replace every other communication channel, but it provides a reliable source of truth that parents can check whenever they need information.

Badge Progress and Skill Tracking

The most valuable feature of a parent portal for gymnastics clubs is real-time visibility into their child's progression.

Individual Skill Dashboards

Each parent should be able to log in and see a dashboard for each of their children showing: the current ability group and level, the badge or award being worked towards, the individual skills within that badge (with clear indicators of which are achieved, in progress, or not yet attempted), the date each skill was achieved, and the overall percentage completion towards the next badge. This transforms the parent experience from "I have no idea how my child is doing" to "I can see exactly where they are and what they are working on next."

Historical Progress View

Show a timeline of achievements. When did the child earn Badge 1? Badge 2? How long did each level take? This historical view reassures parents that their child is progressing at a reasonable pace and helps manage expectations about how long the next level might take. It also provides context when a parent feels their child is "stuck" — they can see that Badge 3 took five months but Badge 4 is expected to take seven months because the skills are more complex.

Coach Notes

Allow coaches to leave brief, positive notes on individual gymnasts that parents can see. "Great improvement on cartwheel technique today" or "Really strong handstand work this week" takes a coach 15 seconds to type and has an outsized impact on parent engagement. Keep notes brief, encouraging, and specific. Avoid anything that could be interpreted as negative; save developmental feedback for face-to-face conversations.

Video Feedback and Session Content

Gymnastics is a highly visual sport, and video is an incredibly powerful communication tool for coaches and parents alike.

Session Summaries with Video

After each session, coaches can post a brief summary of what was covered, including short video clips demonstrating the skills practised. This does not need to show individual gymnasts (which raises consent issues). Instead, the coach can record themselves demonstrating the skill, or use British Gymnastics reference videos. The summary gives parents talking points for the car journey home: "I saw you worked on back walkovers today — how did that go?"

Individual Progress Videos

With appropriate consent, individual progress videos are transformational. A 30-second clip of a gymnast performing a skill they have been working on, shared with their parent through the secure portal, provides more meaningful feedback than any written report. Parents can see the improvement over time by comparing clips from different sessions. AMES provides secure video sharing within the parent portal, ensuring footage is only visible to the relevant family and is stored in compliance with data protection requirements.

Reference and Practice Videos

Publish a library of reference videos showing the correct technique for skills at each level. Parents frequently ask coaches "what should my child be practising at home?" A curated video library answers this question at scale. Include safety guidance about which skills should never be practised without a qualified coach and appropriate equipment, because a child attempting a backflip on the living room carpet is a safeguarding and liability issue.

Competition Information and Results

For clubs with competitive squads, competition communication is a significant administrative task that a parent portal streamlines dramatically.

Competition Calendar

Publish a full competition calendar at the start of each season. Include the competition name, date, venue, the levels or age groups entered, estimated arrival and collection times, and the entry deadline. Parents can see at a glance which competitions their child is entered in and plan accordingly. When competition details change, which they frequently do, update the portal and send a notification. The portal becomes the definitive source of truth, not a chain of WhatsApp messages with conflicting information.

Results and Achievements

Post competition results on the portal as quickly as possible after the event. Include individual scores, placings, and any medals or qualifications achieved. Parents who could not attend the competition can see how their child performed, and gymnasts enjoy seeing their results published officially. For team competitions, include team results and celebrate the collective achievement alongside individual performances.

Competition Preparation Information

In the weeks before each competition, publish preparation information: what to wear, what to bring, warm-up schedules, code of conduct reminders, and spectator information. This reduces the volume of repetitive questions that coaches and administrators field before every competition. A well-informed parent is a calm parent, and calm parents make for calmer gymnasts on competition day.

Training Plans and Timetable Management

The portal should serve as the definitive source for all timetable and schedule information.

Class Timetables

Publish the current timetable with class names, times, coaches, and available spaces. When a class is full, show it as full so parents do not waste time enquiring. When timetables change for a new term, publish the new timetable on the portal before emailing it out, so there is always a single source of truth.

Holiday and Closure Dates

Publish term dates, bank holiday closures, and any other schedule changes well in advance. Include a downloadable calendar that parents can import into their phone. This single feature eliminates an enormous volume of "are we open on Monday?" enquiries.

Squad Training Plans

For squad gymnasts, coaches can share training plans that outline the focus for each week or training block. This helps parents understand what their child is working towards and reinforces the feeling of structured, purposeful training. It also helps when parents need to communicate with school about training commitments or competition absences.

Real-Time Notifications

A portal is only effective if parents actually check it. Push notifications bring important information to parents rather than relying on them to remember to log in.

Notification Categories

Configure notifications into categories so parents can choose their preferences: badge achievements (their child earned a new badge), timetable changes (class time moved or cancelled), competition updates (results posted, details changed), payment reminders (fee due, payment failed), and general announcements (club news, events, closures). Allow parents to choose which categories they receive as push notifications versus which they check in the portal at their own pace.

Urgency Levels

Not all notifications are equal. A class cancellation due to a coach illness needs to reach parents immediately. A newsletter about the summer display can wait. Configure urgency levels so time-sensitive notifications use push alerts and SMS, while routine information is posted to the portal and included in a weekly digest email.

A parent portal is not a technology project. It is a relationship tool. Every feature should be evaluated by one question: does this make parents feel more connected to and confident in their child's gymnastics journey?

Key Takeaways

Provide individual skill dashboards showing real-time progress towards current and next badges for each gymnast.
Enable coaches to post brief, positive session notes that parents can view in the portal.
Share reference and technique videos through the portal so parents know what their child is learning and what can be safely practised at home.
Publish the full competition calendar, results, and preparation information in one place to reduce repetitive enquiries.
Use the portal as the definitive source of truth for timetables, term dates, and schedule changes.
Configure push notifications with urgency levels so time-sensitive information reaches parents immediately while routine updates are available at their convenience.