The Market for Children's Art Education

Art education for children is experiencing a resurgence in the UK. As schools face budget pressures and art teaching time in the national curriculum is squeezed, parents are actively seeking extracurricular art provision. The demand is especially strong for high-quality, structured art education that goes beyond colouring in and craft kits.

Children's art schools serve a wide demographic. Parents of younger children value creative play and fine motor skill development. Parents of older children often seek portfolio-building support for GCSE and A-level Art, or simply want their child to develop a lifelong creative practice. This breadth of appeal means you can build a programme that serves children from age three through to sixteen.

The business model is attractive: relatively small class sizes (which parents perceive as premium), strong term-time retention, and multiple revenue streams from term classes, holiday workshops, birthday parties, and school outreach. Materials costs are your main ongoing expense, but they are predictable and manageable.

Qualifications and Professional Credibility

There is no single mandatory qualification to teach art to children in the UK. However, your qualifications directly affect your credibility, your ability to charge premium prices, and the quality of education you can deliver.

Art Degree or Equivalent

A BA in Fine Art, Illustration, Graphic Design, or a related creative discipline is the most common foundation. Parents expect the person teaching their child to draw and paint to be a practising or trained artist. If you hold a degree from a recognised art school or university, this provides instant credibility. An MA or MFA further strengthens your position, particularly for older students and portfolio preparation.

Teaching Qualifications

A formal teaching qualification is not legally required for private art education, but it adds significant value:

PGCE in Art and Design: If you have school teaching experience, this is a strong credential. It demonstrates pedagogical expertise alongside artistic ability.
Level 3 Award in Education and Training (formerly PTLLS): A shorter qualification (approximately £300 to £500) that covers teaching skills for non-school settings. Useful if you want to demonstrate formal pedagogical training without a full PGCE.
Arts Award Adviser training: Delivered by Trinity College London, this qualifies you to support children through the Arts Award framework (Discover, Explore, Bronze, Silver, Gold). Arts Awards are recognised qualifications that add structure and progression to your programme. Adviser training costs approximately £100 to £200.

Essential Safeguarding Requirements

Enhanced DBS check: £38
Safeguarding training: £20 to £35
First aid certificate: £80 to £150

These are non-negotiable for anyone working with children, regardless of the activity.

Venue Requirements

Art is messy. Your venue needs to accommodate that reality, and the wrong space will either limit what you can teach or create endless cleaning headaches.

Essential Features

Sinks with running water: This is the single most important venue feature. You need at least one large sink (ideally two) for washing brushes, cleaning palettes, and hand-washing. A venue without adequate sinks severely limits your material options.
Wipeable or hard flooring: Carpet and paint are enemies. If you must work in a carpeted venue, invest heavily in floor protection (dust sheets, plastic sheeting) and accept that some materials are off limits.
Ventilation: Essential if you use oil pastels, spray fixatives, acrylic mediums, or any solvent-based materials. Good ventilation is a health and safety requirement, not a luxury.
Natural light: Artists work best in natural light. A room with large windows facing north (for consistent, non-direct light) is ideal but not always available.
Tables and seating: Sturdy tables at appropriate heights for different age groups. Budget £200 to £500 if your venue does not provide them.
Storage: You will accumulate an enormous amount of materials, works-in-progress, and finished artwork. Secure, dry storage is essential. A venue with a lockable cupboard or storage room saves you transporting materials every session.

Venue Options and Costs

Community centres and halls: £10 to £30 per hour. Often have sinks and hard floors but limited storage.
School art rooms: £15 to £35 per hour. Purpose-built for art with sinks, ventilation, and storage. Ideal if available for after-school or weekend hire.
Commercial studio space: £300 to £1,500 per month for a dedicated lease. This is the long-term goal for most art schools, giving you complete control over the environment and permanent storage. Look for former retail or workshop spaces with existing services.
Your own home: If you have a suitable room or outbuilding, this eliminates venue costs entirely. Check your home insurance and local planning restrictions for commercial use of residential property.

Materials and Supplies

Materials are your largest ongoing cost after venue hire, and the quality of materials you provide directly affects the quality of work children produce.

Starter Materials Budget

Acrylic paints (class set of basic colours): £30 to £60
Watercolour sets (12-pan sets, 10 to 15 of them): £40 to £80
Drawing pencils (graphite sets, charcoal): £20 to £40
Oil pastels and chalk pastels: £25 to £50
Brushes (round, flat, various sizes, sets for each table): £40 to £80
Paper and card (cartridge paper, watercolour paper, coloured card): £30 to £60
Sketchbooks (if provided to students): £30 to £75 for a class set
Clay and modelling materials: £20 to £40
Collage materials (fabrics, papers, found objects): £15 to £30
Aprons (class set): £30 to £50
Cleaning supplies (sponges, paper towels, hand soap): £15 to £25
Storage containers (for paint, water, brushes): £20 to £40

Total Startup Materials Budget

A comprehensive initial stock costs £300 to £650. Ongoing materials costs run approximately £50 to £150 per month depending on class frequency and the materials you use.

Sourcing Materials

Buy in bulk from educational art suppliers such as Consortium, TTS, YPO, and Specialist Crafts. These offer significant discounts over retail art shops. Jackson's Art and Great Art are good sources for higher-quality materials when needed. Setting up trade accounts gives you further discounts and credit terms.

Curriculum Design

A well-designed curriculum is what separates a professional art school from a drop-in craft session. Parents are paying for progression, skill development, and educational value.

Curriculum Principles

Skills-based progression: Each term should build on the previous one. Autumn term might focus on drawing and observation, spring on colour and painting, summer on mixed media and printmaking.
Artist study: Introduce children to real artists, movements, and cultures. Looking at Van Gogh before painting with thick, textural brushstrokes. Studying Yayoi Kusama before a dots-and-patterns session. This contextualises creative work and builds cultural knowledge.
Process over product: For younger children especially, the creative process matters more than the finished piece. Resist the temptation to produce Pinterest-perfect results that required heavy adult intervention.
Variety of media: Expose children to drawing, painting, printmaking, sculpture, collage, textiles, and digital art over the course of a year.

Age Group Structure

Mini Artists (ages 3 to 5): 45 to 60-minute sessions. Sensory exploration, mark-making, colour mixing, collage, simple printing. Parents may attend with the youngest children. Focus on confidence and enjoyment.
Young Artists (ages 5 to 8): 60 to 75-minute sessions. Observation drawing, painting techniques, introduction to different media, artist-inspired projects. Begin developing specific skills like colour mixing theory and line quality.
Junior Artists (ages 8 to 12): 75 to 90-minute sessions. More ambitious projects spanning multiple sessions. Perspective drawing, portraiture, detailed painting, printmaking, sculpture. Introduction to sketchbook practice.
Senior Artists (ages 12 to 16): 90-minute sessions. Portfolio-building, GCSE preparation support, advanced techniques, personal project development. This group generates the highest per-session revenue and the strongest retention.

Exhibition Opportunities and Showcasing Work

Exhibitions are to an art school what performances are to a drama school: a celebration of achievement and your most powerful marketing tool.

Exhibition Options

End-of-term showcase: Display work in your venue or a local community space. Invite parents and family. This is your minimum viable exhibition and should happen every term.
Local business partnerships: Cafes, libraries, and shops are often happy to display children's art. It brightens their space and brings your brand to a wider audience.
Community galleries: Many towns have community gallery spaces that welcome children's exhibitions. Apply for exhibition slots several months in advance.
Online gallery: A dedicated page on your website showcasing student work (with parental permission). This serves as both portfolio evidence for students and marketing material for your school.
Competition entries: The Royal Academy Young Artists' Summer Show, regional arts competitions, and local festival art competitions give children external recognition and your school valuable publicity.

Holiday Workshops and Additional Revenue

Holiday workshops are a significant revenue opportunity and excellent for attracting new students to your term-time programme.

Workshop Models

Single-day workshops: Themed days (e.g., "Painting Like the Impressionists" or "Sculpture Safari") lasting 3 to 5 hours. Charge £25 to £45 per child.
Multi-day camps: Week-long art camps during summer holidays. Charge £100 to £200 per week. These work particularly well for ages 5 to 12.
Birthday parties: Guided art parties for 8 to 15 children lasting 2 hours. Charge £150 to £300 including materials. High margin and a powerful referral generator.
Adult and child workshops: Weekend workshops where parents and children create together. Charge £30 to £50 per pair.

AMES can manage bookings for both term-time classes and ad-hoc workshops through a single platform, which is particularly useful when you are running multiple types of sessions across different venues and age groups.

Managing Allergies and Material Safety

This is an area that many art schools underestimate. Children's art involves materials that carry genuine health risks if not managed properly.

Common Hazards

Latex allergies: Some cheaper paints and adhesives contain latex. Always check labels and stock latex-free alternatives.
Nut allergies: Certain oil pastels, modelling clays, and some paper-mache mixtures contain nut-based oils or are manufactured in facilities that handle nuts. Check manufacturer information.
Fumes and dust: Spray fixatives, certain glues, chalk pastels, and clay dust all require ventilation. Never use spray fixatives in an enclosed space with children.
Skin contact: Some pigments and mediums can cause irritation. Always use materials labelled AP (Approved Product) or CL (Cautionary Labelling) by the Art and Creative Materials Institute. For under-12s, stick to AP-labelled products.
Ingestion risk: Young children put things in their mouths. Ensure all materials for under-5s are non-toxic and meet the EN 71 Toy Safety Standard.

Practical Safety Measures

Collect allergy and medical information from parents during enrolment
Display a clear list of materials used each session
Maintain a Material Safety Data Sheet (MSDS) file for all products
Provide aprons, and encourage old clothes
Ensure hand-washing before and after every session
Keep a separate set of materials confirmed safe for children with specific allergies

Insurance and Business Setup

Public liability insurance at a minimum of £5 million is essential. If you work in schools or hired venues, they will often require proof of cover before allowing you to operate. Specialist arts education insurance is available from providers like Hiscox, Simply Business, and Balens, costing £80 to £200 per year.

Consider professional indemnity insurance if you provide portfolio preparation advice (covering you if a student or parent claims your guidance led to poor exam results, however unlikely). Contents and equipment insurance is worth adding if you accumulate valuable materials and equipment at a dedicated venue.

Pricing Your Classes

Weekly term-time classes: £10 to £18 per session (includes materials)
Term block bookings (10 to 12 sessions): £90 to £180 per term
Holiday workshops: £25 to £45 per day
Private tuition (GCSE/A-level support): £30 to £50 per hour
Birthday parties: £150 to £300 per party

Materials costs typically represent £2 to £5 per child per session. Factor this into your pricing to ensure healthy margins.

Key Takeaways and Next Steps

Lead with your artistic credentials. An art degree or demonstrable professional practice is your primary selling point. Parents want their children taught by a real artist.
Find a venue with sinks. This sounds mundane, but it is the make-or-break factor for your venue choice. Without adequate sinks, you cannot offer painting, printmaking, or clay work.
Budget £300 to £650 for initial materials and £50 to £150 per month for ongoing supplies. Buy from educational suppliers for the best prices.
Design a progressive curriculum. Term-by-term skill development with artist study and variety of media is what justifies your fees and retains families.
Exhibit work every term. Even a simple wall display at your venue gives children pride in their work and gives parents visible evidence of progress.
Take material safety seriously. Collect allergy information, use AP-labelled products for younger children, and maintain proper ventilation for all materials that produce fumes or dust.
Build multiple revenue streams. Term classes, holiday workshops, birthday parties, school outreach, and private tuition create a business that is resilient and profitable.
Consider the Arts Award framework. It gives your programme structure, credibility, and recognised qualifications that parents value.