What's Inside This Template

Consistent social media marketing is one of the most effective (and affordable) ways to attract new families and keep existing ones engaged. But "what should I post today?" is the question that defeats most activity providers. This calendar eliminates that problem with 365 days of content ideas, categorised by type, platform, and business objective.

Template Sections

Monthly Themes — Each month has an overarching theme aligned with the activity sector calendar: January (New Year enrolments), February (half-term camps), March (spring term re-enrolment), April (Easter camps), May (summer term launch), June (summer showcase/events), July (end-of-term celebrations), August (holiday camps), September (new academic year), October (half-term), November (Christmas term re-enrolment), December (festive events and year review).
Weekly Content Mix — A balanced rotation of content types: Monday (motivation/tip), Tuesday (behind-the-scenes), Wednesday (student spotlight), Thursday (educational content), Friday (fun/engagement), Saturday (testimonial/review), Sunday (upcoming week preview). Adaptable to your posting frequency.
Platform-Specific Guidance — What works on Instagram (Reels, carousels, Stories), Facebook (events, groups, longer posts), and TikTok (trending sounds, quick tips, transformations). Includes optimal posting times and hashtag strategies for the children's activity niche.
Campaign Templates — Pre-written campaign frameworks for the five key marketing moments: term-start enrolment drive, re-enrolment retention campaign, holiday camp promotion, trial class conversion, and referral programme launch.
Content Creation Shortcuts — Batch creation workflows, Canva template suggestions, photo/video shot lists for class day, and repurposing strategies to turn one piece of content into five posts across platforms.

Who This Template Is For

This calendar is for activity business owners and managers who handle their own social media, as well as marketing assistants who need structured guidance. It works for any children's activity type — the ideas are categorised so you can easily adapt swimming-specific examples to dance, gymnastics, football, or any other activity.

How to Use It

Download the spreadsheet and customise it to your term dates and posting schedule. Use it as a planning tool at the start of each month: review that month's suggestions, adapt them to your specific context, and schedule posts in batches using a tool like Meta Business Suite or Later. The calendar is a starting point, not a rigid script — swap ideas freely and add spontaneous content alongside the planned posts.